Search for tag: "week 2"

Marketing_M3 Refresh_W2_2.7_Customer segmentation-positioning

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Introduction to the reading: ‘Introduction’ to 'I, Rigoberta Menchú: An Indian Woman in Guatemala' by Elizabeth Burgo-Debray


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ISFG_Slot 3_Embracing Uncertainty_2.4_Lasse Gerrits_An academic perspective on complexity

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Marketing_M12_W2_2.4_Advertising involvement and engagement

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Marketing 2.6 Kapferer’s Brand Prism

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Finding resources on adaptive leadership

Michael Flavin

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